L'Oréal Dia Color 7.1 60ml - Ash Blonde

Dia Color is an ammonia-free, alkaline demi-permanent hair color designed to restore hair's radiance, provide natural color, and partially cover gray hair. Shade 7.1 Ash Blonde is positioned as a medium ash blonde, ideal for neutralizing warm (yellowish) undertones without drastically altering the base. It offers up to 70% gray coverage, depending on the percentage of gray hair and hair condition. It is mixed with Dia Activateur in a 1:1.5 ratio (color: activator) and has a 20-minute exposure time on dry, unwashed hair. The formula includes conditioning ingredients such as shea butter, glycerin, ascorbic acid, among others, and technologies such as "Melanin Gap Filler" to fill the melanin gaps in the hair fiber. Benefits: Soft ash tint to neutralize warm highlights Partial gray coverage (up to 70%) Intense shine, long-lasting gloss effect Ammonia-free formula, gentler on hair fibers Up to 92% ingredients of natural origin Who is it for? Colorists and salons looking for controlled cool tones Clients looking to neutralize yellows without aggressive bleaching Hair with partial gray hair requiring moderate coverage Composition Pigmented cream with ash undertones Conditioning and fiber protecting ingredients Alkaline blend adapted to deposit soft color Targeted Action Deposits ash pigment to balance warm tones Fills melanin gaps for better color retention Adds shine and softness without compromising hair health Directions for use: Mix 1 part Dia Color 7.1 cream + 1.5 parts Dia Activateur Apply to dry, unwashed hair Leave on for 20 minutes Emulsify, rinse thoroughly Finish with a post-color shampoo such as “Metal Detox” to prolong the effect Frequently Asked Questions (FAQ) Can it be used on color-treated hair? Yes. On mid-length or length hair, it performs well at renewing the color, although the ash effect may be softer. Does it neutralize strong yellows? It helps soften moderate warm highlights, but it is not an extreme neutralizer like products with pure violet pigment. How long does the effect last? Visible gloss color for up to 6 weeks, depending on hair care.