Farmavita Life Color Plus 12.122 New – Super Lightening Iridescent-Ash 100 ml

Shade 12.122 New from the Life Color Plus range is a high-precision super-lightener designed to achieve very light, clean, and deeply cool blondes. Its combination of double ash (22) with an iridescent/pearl undertone (1) allows for maximum neutralization of yellow, orange, and even strong golden tones, resulting in an ultra-cool and sophisticated blonde. This shade is ideal for light natural bases seeking an icy, pearly, silver-beige, or Scandinavian blonde without the need for bleaching in many cases. Excelsa HP technology, based on Brazil nut oligopeptides, strengthens the hair fiber from within, improving color retention, shine, and softness. Furthermore, the formula incorporates an anti-irritation molecule and an active ingredient that neutralizes the ammonia odor, offering a more comfortable experience during the service. The final result is an elegant, luminous, and very stable cool-iridescent super-light blonde. Benefits: Lightens up to 4 levels on a natural base. Double toning: intense ash + pearly iridescence. Maximum neutralization of yellows and golds. Allows for very clean icy, pearly, and cool blondes. Excelsa HP Technology → softness, protection, and color retention. Stable and creamy formula, easy to apply. Less irritation and odor during the service. Who is it for? Natural hair levels 6–9 seeking super-lightening. Clients who want clean cool, icy, or pearly blondes. Professionals seeking strong neutralization without bleaching. Bases that tend to yellow or overheat. Specific Action: Powerful super-lightening up to 4 levels. Extreme neutralization of strong yellows and golds. Intense cool-iridescent toning (double ash). Softness and shine thanks to Excelsa HP. How to use: Mix 1 part color with 2 parts developer (30 or 40 vol). Apply to dry, unwashed hair. Processing time: 45–50 minutes without a heat source. Rinse and wash with post-color shampoo. Finish with a sealing treatment to prolong the cool tone. Frequently Asked Questions (FAQ) Does it lighten color-treated hair? No. It only lightens natural hair. Does it neutralize strong yellow tones? Yes, it's one of the coolest and most toning super-lighteners in the range. Does it leave a very blue tint? No. The result is a balanced, cool-pearl tone, not a bluish fantasy.