L'Oréal Dia Color 5.3 60ML - Light Golden Brown

L'Oréal Professionnel's Dia Color line is an ammonia-free, alkaline demi-permanent hair color that gently revitalizes hair color, adding shine and tone intensity. Shade 5.3 corresponds to a medium blonde with a golden undertone (the "3" indicates gold), ideal for enhancing moderate warm tones and adding luminosity. Mix with Dia Activateur (6, 9, or 15 volumes) in a 1:1.5 ratio (cream:activator). The recommended leave-in time is 20 minutes on dry, unwashed hair. Benefits: Partial gray coverage, up to 70% Intense shine with a long-lasting gloss effect Ammonia-free formula, respectful of the hair fiber Up to 92% ingredients of natural origin in the formula Creamy texture, easy to mix and apply Who is it for? Color technicians looking for a gentler, more sustaining color. Clients looking to refresh their blonde with a natural, luminous effect. Hair with light gray hair requiring partial coverage and shine. Composition: Golden pigments to tone down the tone. Conditioning, emollient, and moisturizing ingredients. Ammonia-free alkaline formula designed to gently deposit color. Targeted Action: Deposits a golden hue for balanced warmth. Renews color without radical aggression. Enhances shine and softness of color-treated hair. Directions: Mix 1 part Dia Color 5.3 Cream + 1.5 parts Dia Activateur. Apply to dry, unwashed hair. Leave on for 20 minutes as standard. Emulsify well and rinse with warm water. Wash with post-color shampoo and use a shine-preserving treatment. Frequently Asked Questions (FAQ): Does it cover gray hair completely? No, it offers partial coverage, up to approximately 70%. How long does the color effect last? The color's radiance lasts for approximately 6 weeks, depending on care instructions. Can it be applied over color-treated or previously highlighted hair? Yes, ideally for touch-ups or to revive the color in lengths, with less intensity in previous highlights.