L'Oréal Dia Color 6.12 60ml - Iridescent Ash

L'Oréal Professionnel's Dia Color line is an ammonia-free demi-permanent hair color with "Melanin Gap Filler" technology, which helps compensate for melanin loss and provides up to 70% gray coverage and 6 weeks of brilliant color. Shade 6.12 Dark Blonde Blue-Violet is formulated to neutralize unwanted yellow or warm undertones and add cool depth to the hair. Dia Color promotes up to 3 times more shine than non-color-treated hair and is formulated with up to 92% natural-origin ingredients. Benefits: Neutralizes unwanted warm tones with a blue-violet undertone. Provides partial gray coverage, up to 70%. Intense gloss-like shine for weeks. Ammonia-free formula, kinder to the hair fiber. High proportion of natural-origin ingredients. Who is it for? Colorists seeking cool undertones in dark blondes. Clients with hair with yellow highlights that require toning. Hair with partial gray hair that desires moderate coverage and shine. Composition: Pigmented cream with a blue-violet hue. Melanin Gap Filler technology. Natural conditioning and emollient ingredients. Ammonia-free alkaline formula. Targeted Action: Deposits blue-violet pigments to neutralize warm tones. Improves hair shine and softness. Fills melanin gaps in the hair fiber for better color retention. Directions: Mix 1 part Dia 6.12 cream + 1.5 parts Dia activator (6, 9, or 15 volume). Apply to dry, unwashed hair. Leave on for 20 minutes. Emulsify thoroughly and rinse thoroughly with warm water. Wash with a mild post-color shampoo to maintain shine.